Morality and Obligation Essay

1. Two preliminary steps taken, that may be necessary, before one can intuitively appreciate the rightness of an action are thinking fully about the consequences of an action. In other words, think before you act. Also give thought (consideration) to the persons involved in said action or your relation(ship) with the persons involved. 2. An action is considered morally good in addition to being right when it is the right thing to do, while also stemming from a good place. When the person or â€Å"agent† performs said act because it is right, from a feeling of obligation, a morally good act is also right. 3. According to Prichard, an action done from a sense of obligation, there is no purpose â€Å"consisting either in the action itself or in anything which it will produce†. A motive, being something that moves one to act, can be the sense of obligation, an action done from a sense of obligation can indeed have a motive. 4. Avirtuous act is done from a desire that is intrinsically good. A moral act may be done from obligation. There can’t be an obligation to act virtuously, because we can only â€Å"feel an obligation to act† or do something. We cannot, however, feel an obligation to act from a certain desire 5. It is a mistake to expect moral philosophy to prove through argumentation that we ought to fulfill our obligations, because moral rightness â€Å"cannot be demonstrated, only apprehended directly by an act of moral thinking†. The sense of obligation is a result of a moral thought or thoughts. Moral philosophy can provide reflection on the â€Å"immediacy of our knowledge of moral rightness† and the intuitive recognition of the goodness of the virtues.

Case Analysis: Profitability of Wendy’s Chilli Essay

Dave Thomas, the founder of Wendy’s restaurant, opened his first restaurant on November 15, 1969 in Columbus, Ohio. Dave was born in Atlantic City, New Jersey on July 2, 1932. He was adopted at six weeks old by Rex and Auleva Thomas. Dave moved from state to state with his father when his mother passed at the age of 5. At the age of 12, Dave obtained his first job at a restaurant in Knoxville. Thus, he began his love for the restaurant business. At the age of 15, Dave dropped out of high school to work full time in the restaurant business. While working full-time at the Hobby House restaurant, Dave met Colonel Sanders, the founder of Kentucky Fried Chicken (now KFC). In 1962, Dave was offered the opportunity to turn around four failing Kentucky Fried Chicken restaurants in Columbus, Ohio. Utilizing his past experience, Dave turned the restaurants around, sold them back to KFC, and immediately became a millionaire all at the age of 35. He then co-founded Arthur Treacher’s Fish and Chips. Dave again capitalized on his experiences in restaurant management when he decided to establish his own restaurant. Since hamburgers were his favorite food, Dave decided to start a restaurant that would serve a quality hamburger without a 30 minute waiting period. Named for his eight year old daughter, Dave started Wendy’s. In order to focus on quality and remain competitive, the menu was limited to four basic products excluding beverages. The product line included hamburgers, chili, french fries, and Wendy’s Frosty Dairy Dessert. Wendy’s hamburgers patties consisted of ? pound of 100 percent pure domestic beef, served as a square shaped patty rather than a round shaped patty, and served â€Å"hot ‘n juicy† in accordance with individual customer orders. The french fries were sliced slightly longer and thicker from high quality potatoes and cooked in specially-designed fryers to allow the inside to be cooked without burning the outside. Wendy’s Frosty Dairy Dessert is a thick blend of vanilla and chocolate flavors and must be served with a spoon as a dessert rather than a straw. Wendy’s chili is the fourth basic menu item. Whenever the cook overestimated customer demand, beef patties stayed on the grill beyond the recommended time. This caused the beef patties to be well done. To avoid customer dissatisfaction, Wendy’s used the â€Å"well done† beef patties that had been refrigerated from the previous day and could not be served to customers. Each eight ounce serving contained about a quarter pound of ground beef. Wendy’s chili is prepared by the assistant manager or an experienced crew member using an original recipe. The labor cost for the assistant manager and crew member is listed in Table 1. The cost to prepare the chili is listed in Table 2 below. Table 3, illustrates the direct cost associated with the production of chili. Table 1. Labor costs for assistant manager or a crew member to prepare chili in 1978 Table 2. Ingredients and costs in 1978. Table 3. Direct cost for 1978 In the event of a shortage of overcooked patties, beef patties were cooked for the sole purpose of inclusion in the chili. In order to prepare a pot of chili, it took 10 to 20 minutes of preparation time. This process required chopping the meat into small pieces, adding the other ingredients and stirring the batch six times. Sixty percent of the total annual sales for chili occurred during the months from October to March. The chili product has the lowest gross profit margin. The 1978 labor and additional direct costs are listed in Table 4 below. Table 4. Cost of Chili Preparation, Overall Cost of Chili and Profit of Chili. In November 1979, Wendy’s became the first national restaurant chain to introduce a Salad Bar on the menu. Initial test marketing of the salad bar concept had been successful. This innovative idea also posed a dilemma. If Wendy’s was to follow their limited menu concept, the salad bar would potentially replace chili since it had the lowest profit margin on a full cost basis. Then, management would be faced with containing the cost of the overcooked patties that resulted from overestimating customer demand and cooking too many hamburgers. While hamburgers comprised 55 percent of total sales, chili sales comprised of five percent of total sales. The chili was most popular between the months of October through March. During these months, 60 percent of the total annual chili sales occurred. Management was faced with deciding which product would be best to sustain long-term profitability. Wendy’s revenues were derived from the sales made from company-owned restaurants, from royalties paid to the company by owners of franchised restaurants, from fees paid by the owners of franchised restaurants for technical assistance and from interest earned on investments. By 1978, Wendy’s operated 1,407of restaurants. Of this number, 1,119 stores were owned by franchisees. Franchised stores were built to a uniformed specification and were not located within the same market areas as company-owned stores. Most restaurants were located in urban or densely populated suburban areas; a large volume of customers was a primary factor for Wendy’s success. Each franchisee paid a $15,000 fee for technical assistance prior to the opening of a restaurant for services such as site selection, construction plans, initial training for owners and staff members, advertising materials, national purchasing agreements and operations manuals. For 1978, company-owned stores generated 84. 13% of revenue, royalties generated 12. 65% of revenue, technical assistance fees generated 1. 87% of revenue, and interest from investments generated 1. 35% of revenue. The income statement from Moody’s is listed in Table 5 below (Moody’s, 1980, p. 1565). Table 5. By focusing on a product differentiation marketing strategy, quality food, quick service and reasonable prices, Wendy’s was able to achieve its financial success and to grow rapidly at a time when the fast-food industry appeared to be saturated. The adoption of the limited menu concept also contributed to this success. Having a limited menu concept allowed Wendy’s to concentrate on the quality of a few menu items and allowed Wendy’s to quickly prepare a meal to the customer specifications. The limited menu concept does not allow for changes in consumer preferences nor does it allow Wendy’s to compete with other fast food restaurants serving items such as chicken. In 1970, Wendy’s broke new grounds by opening a second restaurant with a unique feature. This restaurant featured a drive-thru window with a special grill within the pick-up window. Wendy’s was able to achieve success in their drive-thru window concept, because their product was served fresh from the special grill within a short span of time. While other restaurants offered a standard product through their dive-thru window, Wendy’s differentiated their concept by offering a product that was prepared fresh to the customer’s specifications. Therefore, the product delivery time did not increase when preparing the order as requested by the customer, whether in the dining room or through the pick-up window. Wendy’s used a product differentiation approach for their hamburgers. By marketing the hamburgers as a square patty rather than a round patty, Wendy’s was successful in advertising their hamburgers as â€Å"old-fashioned. † Wendy’s also cooked each hamburger in a manner that provided a customized hamburger for each customer quickly and at a reasonable price. Innovations have been the key to Wendy’s growth. Their innovative style of management has made Wendy’s a leader in the fast-food industry. By catering to young adults and adults, Wendy’s has attempted to create brand loyalty among their target customers. Wendy’s recognized the dynamic needs of their customers and consequently offered a dining experience that emphasized quality food, fast and friendly service within a setting that is common throughout all their restaurants. Wendy’s has made growth a priority in their strategic plan in order to achieve high employee retention and satisfaction rates. According to Doorley and Donovan, â€Å"employee satisfaction rises when a company grows, probably because people experience new challenges and are excited about being on a winning team (Swanson, 2001). † The introduction of a salad bar will contribute to a diversification strategy that will also augment their innovative approach. Chart 1. Sales comparison of Wendy’s and competitors. Quality was a foundational component in the first Wendy’s restaurant. This was due largely to uncompromising passion for quality by the founder, Dave Thomas. Quality still remains the top priority in the food, people and service industry. The mission statement of Wendy’s is: â€Å"To deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships (Wendy’s, 2004). † The vision statement of Wendy’s is: â€Å"to be the quality leader in everything we do (Swanson, 2001). † This core value has guided the organization and helps to define the corporate culture and distinguished Wendy’s from the competitors. Business Creations recommends Wendy’s pursue adding salads to their limited menu concept; however, this should be done as a menu item rather than as a Salad Bar concept. Since Wendy’s has placed a high emphasis on quality, a Salad Bar concept introduces various risk factors which may cause dissatisfaction among the customers. Risk factors such as foreign objects falling into items on the Salad Bar and the food area remaining sanitized are just two of the risk factors. Also, the Salad Bar concept would require additional labor to replenish the stock. To maintain a consistent standard, Wendy’s should prepare the salad and sell the item as a pre-packaged menu item. We also recommend Wendy’s further evaluate removing chili from the menu in the 128 restaurants in the southern states during the summer months since sales decrease to 40 percent during this time frame. Excess beef patties can then be used as a topping for a salad, such as a Taco Salad. References: Hoover’s fact sheet. (2003). Retrieved from: www. hoovers. com/wendy’s/–ID__11621–/free-co-factsheet. xhtml, www. hoovers.com/sonic/–ID__13112–/free-co-factsheet. xhtml, www. hoovers. com/krystal/–ID__15659–/free-co-factsheet. xhtml, www. hoovers. com/burger-king/–ID__54531–/free-co-factsheet. xhtml, www. hoovers. com/mcdonald’s/–ID__10974–/free-co-factsheet. xhtml on May 2, 2004. Moody’s OTC Industrial Manual. (1980). New York, NY: Moody’s Investors Service, 1565. Swanson, B. (2001). â€Å"New strategic plan combines the best of Wendy’s and Tim Hortons. † Wendy’s Magazine. 13. â€Å"Wendy’s strategic plan†. Retrieved from www. wendy’s-invest. com on May 2, 2004.

Chemical Hazards In The Working Environment Environmental Sciences Essay

Chemical Hazards In The Working Environment Environmental Sciences Essay Chemical Engineering is defined as the branch of engineering which is involved in the application of physical science and mathematics to processing and converting raw materials and chemicals into more useful forms. The outputs and methods of these processes are not always safe and chemical hazards need to be overcome to make the working environment a satisfactorily hospitable for everyone that the process affects. This includes the general public and the environment as well as the workers involved. Chemical Engineers need to ensure that the safety measures which they devise regarding certain processes are adequate enough not to pose hazards and to meet the regulations of the law. This term paper will outline some of the hazards which Chemical Engineers and other workers in the industry need to neutralise to ensure that the working environment is safe for those involved. A hazard is defined as anything which could result in an accident. Such hazards include those caused by the releas e of noxious chemicals which can prove damaging to the health of people and the environment. Chemical hazards can be especially dangerous due to the toxic nature of the substances used in the industry. Plant Safety The health and safety of plant workers is a major concern to the chemical industry. Accidents which result in loss of life or injuries are especially damaging due to the high costs they inflict. Costs in retraining personnel, repairing equipment damaged in have huge costs, as well as the interruption in business that ensues after an accident. The trends have shown that over the years fatalities have decreased but property costs have increased. This trend is due to the increased automated systems used in plants. These systems have increased complexity and productivity to older designs. In earlier designs the workers were more exposed to the chemical processes taking place in the plant, and were in turn exposed to more hazards. This however poses another problem because if workers are more isolated from a process, even if this greatly reduces health and safety hazards then if a malfunction occurs in the plant it is much more difficult to have experienced personnel available to fix a process problem. Due to this action compensation must be made in the case of higher property costs as opposed to loss of life and injury to workers. â€Å"As of the early 1990’s, annual worker fatalities ran about 9 per 100,000 employees; annual lost time disabling injuries ran about 4,000 per 100,000 employees. Property Losses increased fourfold from the 1970’s†. Safety assessments are now undergone on chemical plants to ensure that they adhere to safety levels proposed by regulation standards. Quantification of hazards such as overpressure potential and flammability were done by measurements of vapour pressure and of flash points and flammability limits. The process designers need to make use of data that gives information pertaining to the hazards o f a process such as information of reaction rates and the energies involved in exothermic reactions in which heat is given out, that of unstable chemicals, of temperature limits in which explosive decomposition can occur, rates of generation of gas and vapour and emergency fail-safes such as pressure releases for high pressure systems.

Astrology and Scientific Method Essay Example | Topics and Well Written Essays - 500 words

Astrology and Scientific Method - Essay Example For instance, in much of the world winter months are much colder and have much less daylight than Summer months, so it could be that babies who are first learning to walk and experience the world in June, when they can go outside and experience a great deal of sunlight, open spaces and so on, might generally have a different makeup from babies who are at that stage of their development in December, when they have little daylight and no open spaces. This could lead to their being a general difference in character between people born in December and those born in June, but would obviously be heavily related to how fast someone develops, the climate they live in and so on. And so far, there is very little reason to suspect this is true. The scientific method is one of the most important ways of understanding the world that humans have. Its basic idea is that you create a hypothesis, for instance, objects with mass attract each other. Then you perform experiments, and see if the results match or do not match your hypothesis. Using that example, if you drop a ball and it falls, it confirms the hypothesis, but if it does not then it denies it. One of the most important things about the scientific process it that any rule must be true one hundred percent of the time – if a ball ever just hovers in the air when dropped, one would have to re-think gravity. Things must also be repeatable – another person must be able to conduct the same experiment and get the same result. Astrology fails these tests in many ways – firstly, no astrologer would ever tell you that their horoscopes are true for every single person born under that sign every time a horoscope is published. Furthermore, astrology is not base d on observation of things that occur in the real world, nor does it use experiments to see if its finding are accurate. In light of everything I have learned about astrology, I would say that the line from â€Å"Julius

Everyday Use Research Paper Example | Topics and Well Written Essays - 2000 words

Everyday Use - Research Paper Example The author influenced by various happenings in his/her lifetime as well as before his/her lifetime would come with works, completely basing on those events or just using it part of the work, fictionalizing the other parts. There have been many American writers who have created works on this basis with Alice Walker being one of the prominent ones. She came up with her short story, â€Å"Everyday Use† after being influenced by various events related to racism during her lifetime. Alice Walker was heavily influenced by the Black Power Movement and she brings out those influences in her work. â€Å"Walker’s short story â€Å"Everyday Use† contains several important parallels to the author’s own life. Born in 1944 in Eatonton, Georgia, Walker grew up in an environment much like that described in the story† (Wilson). When doing so, various authors will incorporate various historical and cultural elements as part of the plot, and Walker did that in her wor k. So, this paper focusing on various historical themes and cultural symbols in Alice Walker’s â€Å"Everyday Use† will compare it with other works including Walker’s Color Purple, Chinua Achebe’s â€Å"Dead Men’s Path† and Charlotte Gilman’s â€Å"The Yellow Wallpaper†. 2. Themes and symbols in â€Å"Everyday Use† In â€Å"Everyday Use†, Mrs. Johnson or ‘Mama’ is the name of the mother while Dee and Maggie are the two daughters. 'Mama' introduces herself as "a large, big-boned woman with rough, man-working hands". So, the Mama could be constructed as women with good physical strength. 'Mama' always exhibited a lot of care and responsibility to both her daughters and tried her best to give both of them a better life. As both the daughters were different in every aspect, all theirs friction were handled with care by her. Dee and Maggie are extremely contrasting both physically and mentally. The elder s ister, Dee is portrayed as a beautiful and successful, however at the same time an arrogant woman, who does not have any pride for her culture and heritage. On the other hand, Maggie is shown as a disfigured and lethargic, however at the same time a simple girl, who has a lot of pride in her heritage. "Have you ever seen a lame animal, perhaps a dog run over by some careless person rich enough to own a car, sidle up to someone who is ignorant enough to be kind to him? That is the way my Maggie walks" (Walker 25). Although both the girls had a different personality and different affiliation towards their culture, their relationship was a smooth affair, until the cultural symbol of quilts entered the picture. The mother, Mrs. Johnson and Maggie lead their lives following their culture to their heart, and without compromising on any of their cultural traditions. It is only the elder daughter, Dee in the family who has changed her lifestyle and distanced herself from her culture. The in fluence of modern living and deterioration of culture is evident when Dee arrives home with her boyfriend, Hakim-a-barber. Dee, who is going to a college outside her state in the North, surprises her mother and sister with her changed behavior. She, because of the influence of Black Power movement, changes her name to Wangero Leewanika Kemanjo in an attempt to detach from her culture. Mrs. Johnson and Maggie felt very uncomfortable with the name change, attitude and actions of Dee. "When Dee and her friend use strange words to greet the mother and Maggie and when they announce their names†¦this is not the culture of the mother- nor perhaps of

The Culture of the Organization and Conditions of the Industry Research Paper - 9

The Culture of the Organization and Conditions of the Industry - Research Paper Example The organization which has been selected for the analysis of the change management process that is implemented is ASDA. ASDA is a British supermarket chain that is the biggest subsidiary of the American giant WalMart, who boasts to be the world’s largest retailer. It is the second largest chain in the United Kingdom after Tesco; this is enough to understand the size of the organization in terms of market share and penetration. The international sales of Wal-Mart are more or less accounted for by this international subsidiary of theirs. They compete on a price basis; their main slogans since the birth of the company are to provide the cutting edge prices to their customers in the whole of the United Kingdom. Their major aim is to highlight themselves in the middle and lower strata of the population to gain maximum market penetration and market share. The organization is basically boasting to provide product and service both to its valued customers. It is more or less in the mid dle of the product-service continuum, sliding more towards to product end. This is because the organization has built a brand name in providing quality service in terms of retail housing to its customers. This requires high quality of the product. On the other hand, due to their sound brand name, they have this aspect of after sales service that is being associated with the organization, the customers are satisfied that their queries would be met with. The element we will be focusing on in the assignment is the product orientation of the organization.

Foreign Direct Investment and Its Impact on Economy and Ecological Essay

Foreign Direct Investment and Its Impact on Economy and Ecological Issues - Essay Example In addition to this, the review of this impact on economic state of affairs in developing countries also considers the negative and positive impacts of foreign direct investment. Apart from this, the report also discusses how foreign direct investment influences ecological and environmental issues and takes into consideration the particular kind(s) of foreign direct investment which gives rise to such ecological and environmental issues. Before going into details of these issues, it is pertinent to understand what foreign direct investment means (Fedderke and Romm; Chakraborty and Nunnenkamp). Foreign Direct Investment Foreign direct investment refers to the investment or investments made by a corporate entity or investment institution, which operates in one country, in another corporate entity or investment institution which operates or is based in another country. In other words, foreign direct investment is an investment which comes in a country from another country directly. It i s pertinent to distinguish between foreign direct investment and those investments which are indirect, as for instance, investments made by corporate entities from foreign countries in the equity of corporate entity or entities operating in the country. ... oreign direct investment has been regarded by a number of researchers in the past as having a positive impact on the economic development of countries, where such investment takes place. An instant evidence in this regard can be put forward as an example of Chinese economy; China has been reported by the United Nations as the largest receiver of foreign direct investment in the first 6 months period of previous year 2012. The total amount of foreign direct investment received by China in initial six months of year 2012 was $ 59.1 billion, which surpassed foreign direct investment received by United States in the same period by $ 1.7 billion. This information can be directly related with the unmatched economic development which has taken place in the past few decades in China (Reuters). Since after the end of World War 2, foreign direct investment has played an important role in generating significant amounts of financial support for the developing countries. However, the flow of fore ign direct investment halted after 1970 as there was an increase in the flow of investment from foreign countries in developing countries and the financial institutions particularly commercial lending institutions found their role as diminishing. However, after certain regulatory measures were taken by the bodies and respective authorities in the developing world, foreign direct investment was again allowed to gain momentum in the mid of 90s (Vo). Upon reviewing the theoretical propositions related to the impact of foreign direct investment on economic growth, it is found that there are differing views in this respect. According to the neo-liberal school of thought, foreign direct investment has a positive and direct relation with the economic development of a region. In light of this

Difference Between Conflict Theories Assignment

Difference Between Conflict Theories - Assignment Example Marx and Simmel visualize this as a conflict that arises due to constant change and erosion within the society. The social distribution of power tilts the balance allowing some to be higher than the rest and making others subjects. According to this theory, there are general assumptions that human beings are essentially self-oriented and inclined to pursue their own interests at the expense of others. This means that there will be clashing ideologies that need to be synthesized and a compromise arrived at. As noted, these two theorems look at society from different angles. They both view the society as a source of values and customs but diverge in the area of analysis: structural theorists view it a source of cohesion while conflict theorists look at it as a source of conflict. 2-Explain the Idea of Dialectical Change by way of an Example. According to the dialecticians, any existing notion or thesis has an opposing notion or an anti-thesis. This means that every ideology in the worl d has an equal opposing factor that keeps it in check for equity to be achieved. This equity comes in the form of a compromise which is termed as synthesis. For instance, the best way to define this is by looking at society as a whole. The political class is always on the run for who is best and who is fit to lead the people whether as a senator or as a representative. The campaigning period is the most competitive of all with each trying to woo voters to their camps. They look for all ways through which they can eliminate their opponents by digging deep into the past and coming up with details that may taint their names and present them as unfit for public service. They create slogans that seek to motivate their supporters to shun the other camp. The compromise here is the fact that there are laws that govern this political theatrics and that the others have a chance to cast their votes and choose the very best that they perceive as their ultimate choice.

The wholesale clothing Industry in the US Essay

The wholesale clothing Industry in the US - Essay Example But as the century approached its midpoint, more and more respectable Americans started to buy their clothes off the rack. This was especially true of men whose clothes were loosely fitted and not subject to the volatility of fashion as that of women (Soyer, 2005). During the 1830s, the textile industry became more established in America and machine-made clothes were made available to average households. The ready-made garment industry marked its beginning in America history in the early eighteenth century. The first clothing factory was established in 1831 in New York City. Ready-made clothing, however, remained a small part of the American garment production which was still dominated by home-made clothing. New York rapidly became the center for ready-made garment trade because of its regular shipping connections with southern states. The Civil War brought in demand for soldier's uniforms and this increased production and led to the introduction of standardized sizes. This period also marked a substantial technical change in the mode of manufacture of garments. Sewing machines were introduced into the manufacturing sector and the shift moved from manual to machine labor. This important technical innovation also paved way for mass production of clothing in the industry. Between 1880 and 1920, over 2 million Jews migrated to America to escape persecution in their home countries and to take advantage of the economic opportunities in America. Their skills as artisans and factory laborers became important assets in their adopted homeland. The sheer concentration of Jewish immigrants within the industry helped shape the American garment industry, especially in New York. From the middle of the nineteenth century to the end of the twentieth, the garment industry was the largest manufacturing industry in New York City. By 1900, Eastern European Jews constituted a majority of both workers and employers within the industry. One of the many accomplishments of the Jewish contractors was the priority given to ethnic ties in the industry, as they hired mostly members from their own community. The Jewish immigrants built the New York based garment business into a billion dollar industry. By 1900, ready-made clothing was within reach of the average working family as well. Distribution was handled through a network of department stores and shops across the country. The stores offered a wide range of goods that catered to a broad spectrum of customers. Special sales, newspaper advertisements and window displays worked to entice customers. Mail order catalogues were introduced to reach customers in small towns (yumuseum.org). Followed closely behind the Jews, in flooding the garment industry, were Italians, especially Italian women. On the one hand, they worked in large, modern shirtwaist factories and on the other, they made up approximately 98 percent of the home workers within the industry (Soyer, 2005). The garment industry also played a crucial role in shaping the American labor movement. Many of the rights taken for granted by workers today were fought for by the garment unions. Concepts of such significance today, such as arbitration and collective bargaining, emerged out of the struggles of the then garment unions (yumuseum.org). By the second decade of the twentieth century, workers formed unions that became powerful forces within the indus

Housekeeping and Housekeeping Uniforms Essay Example for Free

Housekeeping and Housekeeping Uniforms Essay First uniforms appeared in antiquity as a tool for protection. Since then properties, appearance and even destination of uniforms have changed. Today variability and application of uniforms are amazing. Thousands of designers create new more fashionable and comfortable models, chemical industry workers develop contents of fabrics and paints. More and more companies want to outfit their employees in uniforms, more and more schools and universities provide uniforms for their pupils and students. There are a lot of reasons for developing a uniform industry and they are considered below. Many companies prefer to have uniformed employees because most of customers consider uniform as a pledge of quality, reliability and credence. Moreover with the help of uniform employers control the appearance of their employees and make an additional advertising by embroidering logos. If uniform includes an employee’s name it is simplify his (her) communication with consumers. A good uniform should be durable, comfortable and look good without frequent washing and ironing. Traditionally for production housekeeping uniforms most of companies use polyester and cotton in different ratios. At present there is a tendency to produce 100-percent cotton pants and shirts. Along with traditional teal, navy, grey, black and white appear more bright original colors. New models of housekeeping uniforms consist of tunics in different colors, twills with long or short sleeves, polo with or without pockets. Among innovations in uniform industry should be mentioned new soil-, wrinkle-, stain-, water and fire-resistant garments and reflective materials which can reflect light 1,500 times brighter than a white surface at night. A uniform cost depends on producer and fabric. For example housekeeping dress you can buy for $16-38, tea apron $6. 75-12. 95, tunic top $12. 99-49. 99, pants $7. 99-19. 25. The primary problem of all types of uniforms is good air conductivity along with all other properties. And it is determine vast and prosperous area for future research. Introduction The history of origin of the uniform begins from ancient times and the main reason for this was protection. After nearly first battles people understood that they need some armors to fight more effective. Besides that soldiers should discern their confederates and enemies among thousands on battlefield (with the same goal were made sports uniforms for team games). An army uniform includes also hierarchical orders and epaulets as signs of steady structure and to make strict discipline. Hospital uniforms were created to protect doctors and nurses from different infectious diseases. Later uniforms were designed in a way to protect also patients from dirt and infections. They were made from high-quality and natural fabrics in most cases light colored to keep them in excellent cleanness. To become more noticeable road workers wear bright uniform with phosphor insets. Workers at factories and plants use protective uniforms to enclose themselves from harmful dust, substances or rays. There are a lot of reasons to provide uniform at schools and universities. They are: cost, durability, school pride, discipline, etc. Finally people wear uniform because they (or their chiefs) want to show their belonging to some group, company or organization. To date more and more companies want to fit up their employees in more distinctive and more fashionable apparel. That is why this is relevant topic for research. Creation new more comfortable and stylish models from durable, efficient fabrics is very propitious direction of activity. This paper is dedicated to evaluation of uniform market, its cost, new models and fabrics. 1. Reasons companies go with a uniform. More and more companies prefer to have uniformed employees. â€Å"It is estimated that more than 32 million U. S. workers wear uniforms of some kind† ( Uniforms aid in making the critical first business impression, Jun 1, 2002 12:00 PM, By Kim Mitchell). The basic reasons are: †¢ According to conducted social investigations customers prefer to deal with companies whose employees are uniformed. For majority of surveyed consumers uniform is a pledge of quality, reliability and credence. †¢ Uniform simplifies the communication between customers and employees as good uniform includes an employee’s name and a logo of a company or corporation. At the time of contact with company representatives out of organization people feel themselves in more safety when employees are uniformed. †¢ Uniforms let employers to control the appearance of employees, the condition of their clothes. †¢ Benefit for employees. In a case they have a uniform people should not waste time and money for buying work clothes. Moreover, disappears one everyday question â€Å"What to wear today? † †¢ People dressed in uniform with a logo are walking advertising. 2. Requirements to uniforms: †¢ Durability †¢ Good look without frequent washing and ironing †¢ Proper model and color †¢ With embroidered name and logo †¢ Fashion 3. Fabrics and colors. Traditionally for production housekeeping uniforms most of companies use polyester and cotton in different ratios. The percentage of each material is determent by destination of the garment. For garments which are in close contact with employee’s body it is better to use fabrics with high percentage of natural materials as cotton or flex which pass air very well. Garments like apron may be made from 100-percent polyester. Anyway the principal property of fabrics for uniforms is to carry the shape of manufacture for a long time without frequent ironing. Another one significant requirement is simply laundering. Besides that fabrics should retain color. These goals are achieving by trying different ratios of materials in fabrics. At present there is a tendency to produce 100-percent cotton pants and shirts. Recently Singer’s firm added more wool fabrics to their line. For uniforms with embroidery typical fabrics include cotton twill, pique, denim, cotton/polyester blend and fleece (for jackets). [ Uniforms aid in making the critical first business impression, Jun 1, 2002 12:00 PM, By Kim Mitchell] Instead of traditional for housekeeping uniforms colours as teal, navy, grey and black with white trims and aprons today appear more bright original colours. 4. Models Side by side with well-known housekeeping classic dresses with aprons and plain shirts with pants there are male and female tunics in different colors, men’s twills with long or short sleeves, polo with or without pockets, ladies’ version of twills and polo, knit shirts and different models of jackets. Helga Designs Front Desk is working out new models of housekeeping uniforms. In enclosure you can find some of them. 5. Innovations The Wearables Business presents the record of uniform innovations: †¢ New soil-, wrinkle-, stain-, water and fire-resistant garments †¢ The coordinating ladies version twill and polo in nine colors in sizes S-3XL †¢ New proprietary 100-percent spun polyester performance knit from Milliken †¢ Reflective materials which can reflect light 1,500 times brighter than a white surface at night Saxon Uniforms Company proposes such models of uniforms, which are specially designed to make fitting simple with a patented size scale that allows each garment to fit three different sizes.

Effect of Public Place for Urban Poor’s Benefit in Kind

Effect of Public Place for Urban Poor’s Benefit in Kind Introduction The development of cities was marked by the amount of people living in them. The demand of descent infrastructure services was fulfilled with the construction of infrastructure that fulfills the needs of low, middle and upper class people in the society. Nevertheless, the phenomenon that happened in Indonesia cities is with the construction of large scale infrastructures, there are more poor people living near them. With the rapid growth of city development, poverty is globally moving into the cities. Few conditions that caused by poverty are: people who don’t have a sustainable access, created slum area; almost everyday, cities are filled with vagrants and beggars; a large gap in education and health services between the rich and the poor; the formation of slum area caused by the population growth from the rapid flow of urbanization or migration. Until 2010, there are dozens of public infrastructures like health, education, trade and open space facilities gave attractions and opportunities for poor people multiplier effects. According to Jung et al (Jung, S et al, 2009), government expenditures for public facilities was purposed to eradicate poverty level in cities. However, the development of public facilities as one of city attractions can cause the migration of poor people to the cities. Globalisation, migration and social exclusion are often the keywords employed to explain this process of spatial concentration of especially long-term unemployed and immigrant and ethnic minority communities. The availability of public facilities as an attraction factor for poor people activities are analyzed using Geoda to identify spatial effect (Anselin, et al, 2004). Poverty in the City According to the World Bank Institute (2005), poverty is a lack of well-being where the poor can be defined as someone who does not have enough income or minimum adequate consumption levels. Poverty can be defined based on the monetary value, the type of consumption, housing, or the poor health. The macro approach on poverty and well-being focused on individuals ability to function in society, such as income, education, health, powerlessness, and lack of freedom in politics. According to Vincen (Vincen, 2009), poverty is a multidimensional problem that goes beyond economic issues as it relates to social, political, and cultural. Poverty is a form of human conflicts resulting from reactions due to lack of basic needs, biological, and psychological. Characteristics of urban poverty can be reviewed based on three-dimensional indicators of poverty. Based on the national poverty reduction strategy by Bappenas (2004), the three-dimensional nature of poverty can be use to measured in-kind benefits such as: Income. Income are affected by poor peoples livelihood that has shortcomings in terms of skill and willingness resulting non-permanent work. Most of the income derived from employment in the informal sector, because the formal sector is not able to absorb low-skilled labor. Other occupations carried out by the urban poor are high risk occupations where there are no guarantees of sustainability. The impacts derived from the low income are problems in the ownership of land and basic services. Education. The urban poor have limited access to educational services caused by the gap of education costs, limited educational facilities, cost of education, limited access to education; high education costs both direct and indirect costs (Bappenas, 2004). The impact of these problems are the poor people are not able to get a steady job, lack of constructive activities to improve the skills of young people of school age, and gender inequalities. Health. Poor people who work in the informal sector are at risk of having a low income. This causes an inability to reach basic services such as decent housing. The urban poor are dominated by people who do not have a chance urbanization decent tenure thus creating a slum area. The physical condition of housing and income limitations will lead to low purchasing power for accessing health and preserving the environment. Infrastructure Services Utoro (Utoro, 2006) suggested that services embody the organization of to the community as the fulfillment of needs and interests. Public services fulfill primary need which includes service levels, patterns of distribution, outreach, and the tendency of the level of need. Most of the infrastructure can be regarded as a public facility, the facilities provided by the government or private managed in order to meet the needs of the community are typically in the form of roads, bridges, buildings, open spaces, and so on. Social activities and economic activities characterize the development of a city. One indicator of the dynamic development of the city can be seen from the economic conditions of the city (urban economic). In general, the characteristics of urban development can be determined by the capacity of infrastructure and facilities in a city. That condition indicates that the infrastructure and facilities are very vital part in the development of a city. Infrastructure is a key foundation in social and economic activities. According to Dardak (Dardak, 2008), infrastructure services are part of the public sector to enable private sector and household consumption activities. The dynamics of the economy of a city is determined by how much the efficiency of the use of space or land-use patterns for the activity of the economic infrastructure in the city. The economic development of the city will be determined by the dynamics of trading systems that exist in the city and also in the surrounding area. Klojen District Klojen District located in Malang urban center area has the most complete public facilities services and the most densed population in Malang urban area. According to Klojen District Detailed Plan year 2010-2030, Klojen District is planned as the center for regional service for Malang city. Klojen District functioned as the center for education, trade, public service and public administration. According to Malang Statistic Biro (BPS) data year 2011, there are 10.328 poor household living in Klojen District. Methods To identify whether there are neighbouring spatial effect between benefit in kind for the poor in public space and public space services using Geoda, the Klojen District is divided into 37 blocks as analysis unit, using physical boundary (road and river), administration boundary and the distribution of public space. The public space characteristics used in this research are: accesibility, service level, capacity, sidewalk availability, sidewalk pavement, parking availability, open space availability, lighting, security, visitor and activities. Whilst public space benefit in kind for the poor are divided into economic, education and health benefits. Collecting data is used questionnaires to obtain information from the respondents and field observations to obtain data of infrastructure services. The multiple spatial regression is used to create a model of relationship of infrastructure services and benefit in kind the poor. In this research, Geographic Information System (GIS) by ArcMap is used as basic data to analisys in spatial statistic program. Using computer program known as GeoDa, spatial autocorrelation, Moran’s I values, and spatial regression for each variable was able to be calculated. The results of the analysis presented in following: Spatial weights, which describes the relationship between the neighborhood polygons with another polygon. In this analysis will note the number of blocks that are affected and will be included in the model equations; Formula spatial model with the multiple regression model as follows Y1= A.W+ B + a.X1 + b. X2 + c.X3 + d.X4 + e.X5 + f. X6 + ..+k.X27(1) Y2= A.W+ B + a.X1 + b. X2 + c.X3 + d.X4 + e.X5 + f. X6 + ..+k.X27(2) Y3= A.W+ B + a.X1 + b. X2 + c.X3 + d.X4 + e.X5 + f. X6 + ..+k.X27(3) Y1: Economic Benefit (Rp) Y2: Education Benefit (Rp) Y3: Health Benefit (Rp) A: Lambda W: Spatial Weight B: Constants a-k: Variabel Coeffisient X1-11: Independent Variables Spatial multiple regression analysis performed spatial weight and the value of Lagrange Multiplier (LM) Lag and Lagrange Multiplier (LM). The spatial model based on the results of statistical tests that showed the significant value and also it can be seen by the largest value of determinant coefficient (R2). Table 1. Blocks code in Klojen, Malang No Sub District Block code No Sub District Block code 1 Rampal Celaket 65111-1 20 Kasin 65117-2 2 Klojen 65111-2 21 Kasin 65117-3 3 Klojen 65111-3 22 Kasin 65117-4 4 Klojen 65111-4 23 Sukoharjo 65118-1 5 Klojen 65111-5 24 Sukoharjo 65118-2 6 Klojen 65111-6 25 Sukoharjo 65118-3 7 Samaan 65112-1 26 Sukoharjo 65118-4 8 Samaan 65112-2 27 Sukoharjo 65118-5 9 Samaan 65112-3 28 Kauman 65119-1 10 Penanggungan 65113-1 29 Kauman 65119-2 11 Penanggungan 65113-2 30 Kauman 65119-3 12 Gadingkasri 65115-1 31 Kauman 65119-4 13 Gadingkasri 65115-2 32 Oro-Oro Dowo 65119-5 14 Gadingkasri 65115-3 33 Oro-Oro Dowo 65119-6 15 Gadingkasri 65115-4 34 Oro-Oro Dowo 65119-7 16 Bareng 65116-1 35 Kiduldalem 65119-8 17 Bareng 65116-2 36 Kiduldalem 65119-9 18 Bareng 65116-3 37 Kiduldalem 65119-10 19 Kasin 65117-1 Benefit in Kind According to Suwandi (Suwandi, 2004), the poor in urban and rural areas should be able to obtain basic services consisting of economic, educational, and health. Economic benefits, the amount of the benefit that is obtained directly from the income received each month by the community so that it can be used as a savings or investment. Benefits of Education. In the economic benefit, education can be used as one of the indirect benefits received. Educational benefits are the amount of rupiahs set aside for educational purposes such as schools, courses, equipment purchases, and so on. Health Benefits. In addition to education, health can be used as one of the indirect benefits received. Health benefits are the amount of rupiahs set aside for health reasons such as health insurance, the benefit of treatment, and so on. Value of benefit in kind and infrastructure variables in each block is represented by highest value, lowest value, and average value. The minimum and maximum value show the benefit from services that in each blocks, while the average value is the general description of services provided by the blocks. Results Accessibility Accessibility is measured by distance (in meters) between the poor settlements and public facility. A maximum accessibility value à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹is 22.000 meters, while the minimum value is 50 m. This phenomenon suggests that there were a lot of different accessibility characteristics. Poor peoples that worked in the infrastructure services are not only lived in Klojen, but also have been coming from outside of Malang. Level of infrastructure Level of infrastructure is measured by scale of services. Hierarchy of infrastructure level is divided into three levels (districts, cities, and regional). Maximum value of infrastructure level is located in block 65112-2 because there are facilities which serve districts, cities, and regional scale. Capacity of facilities Capacity of facility is measured by area (in square meter) where the activity of poor people conducted in each blcoks. The maximum capacity or à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹the largest facilities is 29,100 m2, while the minimum value of the variable is 300 m2. Capacity of facilities Capacity of facility is measured by area (in meter square) where the activity of poor people happened for each blocks. The maximum capacity or à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹the largest facilities is 29,100 m2, while the minimum value of the variable is 300 m2. Pavementt Pavement is measured by the types of pavement of the pedestrian way where the activity of poor people conducted in each block. Pavement variable are divided into 4 types: cement, paving, soil, and without pedestrian way. The highest score is located in block 65117-2 where there are full of cement pedestrian way that supports and facilitates people activities. Open space area Open space area is measured by the area (in square meter) of open space where the activity of poor people happened for each block. Maximum value is 2500 m2 and it’s located in 65119-8, while the minimum value is located in blocks without open space facilities. Number of lighting Lighting is measured by the number of lighting facilities where the activity of poor people conducted in each block. The maximum value of variable is 24 lightings and located in block 65111-1 and 65111-4. The minimum value is located in blocks without lighting facilities. Number of security Security variable is measured by the number of security posts where the activity of poor people conducted in each block. A maximum value à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹is 6 security posts, while the minimum values are located in block without security facilities. Number of Visitor Visitor is measured by the number of visitors per day to the facility where the activity of poor people conducted in each block. Maximum value of this variable is 5,000 visitors per day, while the minimum value of the variable is 25 visitors per day. The number of visitors is related to the infrastructure scale. The economic benefits The economic benefits are measured by the value of income (in rupiahs) that was earned every month because of the poor’s working activities in infrastructure services in each block. A maximum economic benefit is Rp12.000.000 per month and it is located in 65119-5, while the minimum value is Rp300.000 per month. Educational benefits Educational benefits are measured by the value of income which can be saved to education purpose (in rupiahs) that was collected every month because of the poor’s working activities in infrastructure services in each block. Maximumt educational is Rp 1.500.000 per month, while the minimum value is Rp 0. Health Benefits Health benefits are measured by the value of income which can be saved to health purpose (in rupiahs) that was earned every month because of working activities in infrastructure services in each block. Maximum value of the health benefits is Rp500.000 per month, while the minimum value is only Rp3000 per month. Spatial autocorrelation is the correlation of a variable to itself through space. This means that spatial autocorrelation quantifies everything are related to everything else, but nearer things are more related than distant things. By investigating spatial autocorrelation, it is possible to test the strength of spatial autocorrelation throughout a map. Meanwhile, Moran’s I is the statistical standard for determining spatial autocorrelation. The strength of autocorrelation is based on a range from -1 to 1. As the resulting product of the Moran’s I calculation approaches 1, the stronger the spatial correlation. Based on the analysis, Moran’s I value of 0.2782, 0.2397 and 0.1152 for all dependent variables, the amount of spatial autocorrelation is minimal. This suggests that where economic, education, and health benefits are located is a function of randomness. Meanwhile, benefits value in the nearest neighbouring blocks is not much affect the high value of benefits in each block. Using Geoda spatial regression, Moran’s I test and Local Indicator Spatial Autocorrelation (LISA), obtained neighbouring spatial correlation model between urban public space characteristics with benefit in kind for urban poor. Table 1 Benefit in Kind Spatial Regression Model Spatial Regression Model Y1 = 1435434+ 0,2837605.W + 483262,9.X10 + 167479,6.X18 Y2 = -2600942 – 0,3221031.W + 20,94021.X1 + 15,33539.X5 + 3581828.X10 + 158529.X11 + 145914,6.X18+ 212624,8.X19 – 304595,4.X20– 368676,7.X21 + 654824,5.X23 Y3 = 22567,75 + 0,1570038.W + 2026,002.X14 + 385,74.X15 + 51283,1.X18 +69346,33.X19 99900,86.X20 + 230,9778.X24 +248,4346.X25 Y1 : Maximum Economic Benefit Y2: Maximum Education Benefit Y3: Maximum Health Benefit W: Spatial Weight (Neighbouring effect) X1: Maximum Accesibility X5: Maximum Capacity X10: Average Sidewalk Width X11: Sidewalk pavement X14: Average Parking Space X15: Maximum Open Space X18: Maximum Lighting X19: Minimum Lighting X20: Average Lighting X21: Maximum Security Post X23: Average Security Post X24: Maximum Visit X25: Minimum Visit Conclusion Cluster Map of Local Indicator Spatial Autocorrelation (LISA) shows that the value of each benefit in kinds is not concentrated in a particular region based on the autocorrelation value. This suggests that economic, education, and health benefits are located is a random function. Whereas, benefits value in the nearest neighbour block is not much affecting the high value of benefits in block. Implicitly, the models suggests that the poor act rationally in determining the location of work based of infrastructure services that provide advantages more than the groups of nearest infrastructure in neighboring blocks. Bibliography Anselin, et al. 2004. Geoda: An Introduction to Spatial Data Analysis. USA: Urbana Champaign Badan Pusat Statistik.2012. Perkembangan Beberapa Indikator Utama Sosial-Ekonomi Indonesia. Jakarta: Badan Pusat Statistik Indonesia Bappenas.2004. Strategi Nasional Penanggulangan Kemiskinan Bab II. Jakarta: Bappenas Dardak, H. 2008. Pembangunan Infrastruktur secara Terpadu dan Berkelanjutan Berbasis Penataan Ruang. Direktorat Jendral Penataan Ruang Jung, S et al. 2009. Public Expenditure and Poverty Reduction in Southern United States. Presented at the Southern Agriculture Economics Association Annual Meeting, Atlanta January 31-February Suwandi. 2004. Perencanaan dan Strategi Penanggulangan Kemiskinan di Daerah.Jakarta: SMERU Utoro, R.I. 2006. Kajian Optimalisasi dan Tingkat Pelayanan Sarana Dasar di Kota Kecamatan Jalancagak-Subang. Tesis Dipublikasikan. Semarang: Universitas Diponegoro. Vincen, B. 2009. The Relationship between Poverty, Conflict, and Development. Journal of Sustainable Development. 2(1): 15-28 World Bank Institute. 2005. Introduction to Poverty Analysis: Poverty Manual.

The Dragon Enters the War :: essays research papers

The Dragon Enters the War In June 1950, a few months after the announcement of the Beijing-Moscow alliance, the Korean crisis erupted. Early in October, shortly after the South Korean troops crossed the 38th parallel, the CCP made a final decision to enter the Korean War to fight the American-led international forces. What precipitated Beijing's decision to invade Korea? What were the CCP's motives and objectives in taking part in the Korean conflict ? What kind of role did the newly established Sino-Soviet alliance play in Beijing's decision to cross the Yalu River? This paper tries to answer those questions.   Ã‚  Ã‚  Ã‚  Ã‚  The Chinese ideogram for crisis is a combination of the ideograms for danger and opportunity. To the leaders of the People’s Republic of China, the Korean War was both. As the UN forces advanced north toward the Yalu, Beijing prepared for war. Mao still found the decision to go to war a difficult one, however, despite the pressure to intervene. Following the Inchon landings, Kim Il Sung had dispatched two of his top aides to Beijing and asked Mao for emergency help, but the Chinese were not ready to make any firm commitment. Stalin, following the landings, also pleaded with the Chinese to go to the aid of the North Koreans. According to Chinese sources, the Soviet leader promised to provide air cover for the Chinese troops and to send Russian troops in the event the Chinese army faltered. Still, Mao hesitated. Most disturbing to Mao, if the Chinese armies intervened and were pushed back would Stalin really send troops as promised in order to save China? Als o of concern, if China became involved in a war with the United States, China’s dependence on Stalin would inevitably grow, an unsavory thought to Mao. Finally, all hope of conquering Taiwan would vanish indefinitely.   Ã‚  Ã‚  Ã‚  Ã‚  Despite his hesitance, step-by-step Mao moved closer to intervention. On October 1, Sdtalin telegraphed Mao and encouraged him to send â€Å"volunteer† Chinese soldiers into North Korea for the purpose of defending the area north of the 38th Parallel. On October 2, Mao directed the Chinese Politburo to pass a resolution to send these Chinese troops into North Korea, beginning on October 15. The same day, Mao cabled Stalin of China’s decision to send volunteers into Korea to â€Å"fight the United States and its lackey Syngman Rhee.†   Ã‚  Ã‚  Ã‚  Ã‚  Although Chinese preparations for war accelerated, Mao refused to give the green light, perhaps held back by the reservations expressed by some of the other members of the Politburo.

Opening a Business in My Neighbouring Area Essay -- Business Managemen

Opening a Business in my Neighbouring Area Background to the Business When we were first set this project to complete I thought and researched into the many business I could have selected to open in my neighbouring area. There were many options I could have chosen for my project, after long consideration I managed to narrow down my final ideas into four businesses in which I could have chosen and were most suitable for my project. My ideas which I thought of were a restaurant which would sell alcoholic beverages, non alcoholic beverages and meals, a clothing store for young adults, a beauty store which would sell cosmetics and other products similar, and finally a stationary store which would sell school equipment, and many other stationary goods. I thought about each option carefully and went through the advantages and disadvantages to each proposal I had to decide from. To begin with I went through the advantages and disadvantages of opening a restaurant in my neighbouring area, if I were to open a restaurant there would be a great deal of competition in the location of Brighouse as there are several restaurants in Brighouse, one of my competitors if I were to open up a restaurant in Brighouse would be La Romantica, this restaurant is a successful Italian restaurant which has been open for a few years, within this period of time it has built up a good reputation to the people in and around Brighouse. Another competitor is the Brooks restaurant; this is an upper class restaurant which also has a good status like La Romantica. Other restaurants which would not be classed as high competitors unlike the above are The Golden Hind Fish Restaurant, The Auctioneer, Swankies, Bengal Brassiere and Water Front Lodge. The advantages of having a restaurant situated in Brighouse would be that there is a good market demand for restaurants in Brighouse and that would produce the business profit. So I came to the conclusion to decide against the idea of opening a restaurant in Brighouse because of the competition, the competition is too immense for a small restaurant to contend with. Also there are more disadvantages than advantages. Secondly I could have opened a beauty store in the centre of Brighouse much like the nation-wide store Boots. If I were to open a beauty store in the centre of Brighouse there could be many advantag... ... income support and job seekers allowance from the government, which will mean that the government will have more money to spend in the budget on public services such as the NHS, schools and the police force. Also for my business I will have to pay taxes on my profits will again go to government services and the improvement of public sectors in the UK. Also other people will be paying taxes on my products, which will be used by the government to be used on public services in the UK. But my business could create inflation in the country, which is a negative issue, this could be due to an increase of demand in products, so prices would rise and less people would spend their money on them as their prices would be too high. Another bad issue could be that the government might have to spend money on improving the environment due to the damaged which might be caused by my retail outlet, some of these damages which my business could do are pollution such as waste pollution which would be my leaflets which people could have dumped in the street therefore the council will have to get more cleaners, also noise pollution by the heavy pedestrian congestion which might occur.

The Party from Hell :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  My birthday fell on the 21st of July, but it was only the 18th. My parents were out of town, so this had to be the weekend I threw a huge birthday bash. I made up flyers, 50 of them, and my neighbors didn’t seem to mind too much, so things seemed to be set. I took the 16th and 17th off of work so I could get anything of value safely locked away in secured rooms. I hoped that things would work out well and nothing would go wrong. I made sure that the flyers were only handed out to the people that I actually wanted there, in efforts to keep away the â€Å"trouble makers†.   Ã‚  Ã‚  Ã‚  Ã‚  The day of the party was finally here, and I spent it setting up my very expensive stereo system so that no one could break it. Everything seemed to be in place and the people started rolling in. Things were going great. People were dancing and playing pool and just having a good time. There were a few people over by the snack bar eating their hearts out, and that is where the first signs of trouble caught my eye. I noticed a couple of people sneaking drinks. This was exactly what I had tried to prevent. In my past experience, whenever there was alcohol at a party, bad things happened. I didn’t want to spoil the fun people were having so I decided as long as it was contained to those few people, nothing would go wrong. As the night continued, things only seemed to get better. My friends were there and we were having a great time. No one had complained about the noise, and the drinking had kept itself to those few people, or so I thought.   Ã‚  Ã‚  Ã‚  Ã‚  A couple of hours after I noticed the alcohol, I spotted a crowd around one of the bathrooms. Apparently there was a girl in there, throwing up. As I began to walk over, she pushed through the crowd, completely out of control. I didn’t know how to react; it seemed like anything anyone did just made her more upset. She was screaming that she needed to go outside, so we let her out onto the back porch. I tried to calm her down, along with about five of my other friends, but nothing seemed to work. She began running down the street yelling that we were trying to attack her.

Growth Strategies in Soft Drinks

Growth Strategies in Soft Drinks A management report from Business Insights The battle for ‘share of throat’ Positioning of new soft drinks launches aimed at children 29% 36% In spite of growing competition in the soft drinks market, many companies, ranging from multinationals to niche specialists, continue to see volume growth well in excess of the market average. Much of their success can be attributed to progressive attitudes to their competitive environment and by exploiting new production, packaging and distribution technologies, they are able to meet consumers' needs more accurately and immediately than ever before. With leading players such as The Coca-Cola Company driving the battle Child as purchaser Parent as purchaser Planned purchase Impulse purchase for share of throat, soft drinks manufacturers of all sizes need to equip themselves with a wide variety of innovative strategic tools if they are to 4% 32% remain competitive. Business Insights’ report, the Growth Strategies in Soft Drinks highlights emerging opportunities in the industry, and examines the ways that companies can best exploit them. From the emerging markets of Asia-Pacific, Eastern Europe and South America, to fast-growth niches in the developed world, this latest study is the definitive guide to innovation, main players, market sizes and growth prospects. â€Å"New manufacturing and marketing techniques are blurring traditional borders between soft drinks categories. With competition becoming increasingly fierce and share of throat thinking coming to the fore, targeting specific consumer needs and consumption occasions is going to become more and more important. The implications for the soft drinks industry could be considerable, particularly for smaller players. Marketing Director European soft drinks manufacturer Structure and scope Share of throat and market drivers: an in-depth investigation of product positioning, distribution, marketing and NPD strategies that are being employed in the pursuit of share of throat. New Age beverages Energy and sports drinks HIGH GROWTH Category growth versus rate of innov ation in the global soft drinks market Key market data: the report contains a data table for each category, listing the 10 fastest-growing country categories around the world. This Dairy drinks s supplemented in the final chapter with market data by category for 7 of the most important country markets in global soft drinks. Bottled water Carbonates Juices LOW GROWTH CONSOLIDATED Squashes & cordials Powdered soft drinks FRAGMENTED Innovation and technology: analysis of over 350 new product launches in the global market, examining their marketing mix and specific consumer appeal, indicating the direction in which soft drinks NPD is likely to develop over the next five years. â€Å"With high volume growth rates and a low level of consolidation, New Age beverages is arguably the most attractive soft drinks category for new ntrants. † Future outlook and survey: a wide-ranging survey of industry executives in Western Europe and North America, focusing on issues of consumer targetin g, fast-growth distribution channels and packaging formats and assessing their projected impact on the future development of the industry. Growth Strategies in Soft Drinks Business Insights Shifting industry dynamics Key bases of the success of energy and sports drinks in the global soft drinks market Performance enhancement Growth Strategies in Soft Drinks provides invaluable insight into the dynamics of the global soft drinks market. It looks at the increase in inter-category competition and the battle for share of throat, as well as trends in new product development and emerging market activity. With a global outlook, it provides you with the information you need to increase profitability, no matter the size of your company. Isotonic drink Sports drinks Lucozade Sport †¢ What are the main ‘share of throat' strategies being used by the leading multinationals? Energy drinks Tonic & functional dairy drinks Yakult Health needs Red Bull Recreation Lipovitan How do these strategies impact on smaller companies? †¢ What are the current and future trends in soft drinks new product development? †¢ Where do the key opportunities lie: in healthy or in indulgent â€Å"Much of the success of energy and sports drinks can be attributed to the ability of a relatively small number of brands to satisfy a relatively large number of specific consumer demands. † positionings? †¢ How large is the child ren's market for soft drinks? What is the potential of the elderly market? Growth Strategies in Soft Drinks Business Insights What are the fastest-growing niche soft drinks markets in the developed world? †¢ Where are the key growth opportunities in emerging markets? Key benefits Forecast development in soft drinks innovation in North America 100% Line extensions based on existing technologies With the competitive environment in the global soft drinks industry becoming increasingly intense, no company can afford to ignore emerging growth potential. Growth Strategies in Soft Drinks enables you to identify a wide range of opportunities in a variety of countries, categories, channels and formats. Composition of NPD (% new products) 80% 60% Line extensions based on new technologies †¢ Understand how the leading players are shaping the competitive environment and how their activities impact on your business. 40% 20% †¢ Learn how NPD trends are evolving and the channels, packaging Completely new products formats and positionings that are likely to be most successful over 0% 1998 2003 the next five years. †¢ Identify fast-growth areas for your products from 46 country markets in 5 continents. North American manufacturers will focus on using new technologies to add extensions to existing lines rather than create new brands. † †¢ Quantify emerging categories, such as energy and sports drinks and New Age beverages and their potential impact in the vital North American and Western European soft drinks markets. Growth Strategies in Soft Drinks Business Insights †¢ Use the findings of the Business Insights survey to understand how the industry predicts th e soft drinks market will develop over the coming five years. Who can benefit from the report? Forecast development in specific consumer group targeting in soft drinks innovation in Europe Not important now but important in 5 years Important now and important in 5 years Children Young adults Families Growth Strategies in Soft Drinks has been designed to provide soft drinks manufacturers and distributors of all sizes with the information they need to thrive in a hostile competitive environment. Company type Soft Drinks Multinationals Strategic Planners Marketing Managers Product Managers v v v v v v v v v v Soft Drinks Niche Specialists v v v v v v v v v v v v Retailers, Wholesalers and Distributors v v v v v v In 5 years Pensioners Not important now and not important in 5 years Now Important now but not important in 5 years Job title Market Research Managers Managing Directors Distribution Managers NPD Managers Export Managers Brand Managers Sales Managers â€Å"In Europe, creating single-serve products aimed at members of specific age groups is likely to become a key marketing issue in the next five years, whereas multi-serves aimed at families will decline in importance. Growth Strategies in Soft Drinks Business Insights Research methodology Business Insights is a series of management reports designed to help you make informed, timely business decisions. Written and compiled by independent experts, the reports evaluate interviews with key industry executives and quantify the issues that will be of 14 12 10 8 6 4 2 0 -2 -4 -6 1993-94 1994-95 1995-96 1996-97 Bottled Water Carbonates Squashes & cordials 997-98 New age beverages Juices Energy & sports drinks Year-on-year category growth dif ferential over soft drinks market average (% volume) % category growth differential over market average greatest strategic sig- nificance in the industry's future. †¢ We conducted a qualitative industry opinion survey of over 500 executives in soft drinks companies across the globe to ascertain their current and future strategies and obtain their opinions and projections on the future of the market. The report provides inter-category and international comparison of growth rates and degrees of consolidation to identify key market entry opportunities. â€Å"Of the traditional categories, only bottled water is outperforming the soft drinks market average growth, having benefited both from the boom in flavoured water sales and the evolution of new bulk and impulse packaging formats. † †¢ It provides analysis of over 350 soft drinks launches on the basis of their competitive positioning and consumer appeal indicating underlying current trends and forecasting future devel opments. Growth Strategies in Soft Drinks Business Insights †¢ The report evaluates the markets for bottled water, carbonates, dairy drinks, energy and sports drinks, juices, New Age beverages, powered soft drinks and squashes and cordials. Table of Contents (abridged) CHAPTER 1 EXECUTIVE SUMMARY Introduction Share of throat Innovations in soft drinks Emerging markets Company profiles – global giants and niche players Survey results and forecasts Market dynamics CHAPTER 2 SHARE OF THROAT Introduction The causes of the expansion of the competitive space The impact of the decrease in volume growth How to gain from the share of throat concept Retail strategies Gaining increased shelf-space Installing more and better equipment in the marketplace Expanding availability into new outlets and channels Consumer strategies Expand consumer base and create a larger body of repeat purchasers Encouraging existing customers to increase their levels of consumption Conclusions CHAPTER 3 INNOVATIONS IN SOFT DRINKS Introduction Product Launch Opportunities The relationship between rate of innovation and growth The relationship between consolidation, innovation and growth Trends in NPD in Soft Drinks Introduction Innovation by category and by geography Innovation by category and by occasion Innovation by category and by target demographic group Innovation by category and by ingredients Conclusions CHAPTER 4 EMERGING MARKETS Introduction Fast Growth Opportunities in the Developing World Indonesia Philippines China New Zealand Hungary Brazil Pakistan CHAPTER 6 SURVEY RESULTS AND FORECASTS Introduction The relationship between product upgrading and true innovation The future of product positioning The future of targeting specific consumer groups The future of soft drinks packaging Summary of key findings CHAPTER 7 MARKET DYNAMICS Introduction Global Soft Drinks Market Data Overview Soft Drinks Market Data Overview: France Germany Italy Japan Spain UK US Portugal Vietnam Poland Emerging Opportunities in the Developed World New Age beverages Energy and sports drinks Bottled water Emerging markets data appendix CHAPTER 5 COMPANY STRATEGIES – GLOBAL GIANTS AND NICHE PLAYERS Introduction The Coca-Cola Company: Coca-Cola Product history Positioning SWOT Analysis Procter & Gamble: Sunny Delight Product history Positioning SWOT Analysis Red Bull GmbH: Red Bull Product history Positioning SWOT Analysis Yakult Honsha: Yakult Product history Positioning SWOT Analysis Conclusions About Business Insights Business Insights appreciate the importance of accurate, up-to-date incisive market and company analysis and our aim therefore is to provide a single, off-the-shelf, objective source of data, analysis and market insight. 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Economic preliminary research task

Caused by a contraction in economic activity or aggregated demand. Downturn in the business cycle, derived demand for labor) When there is a untrue in the business cycle, demand fro goods and services falls, forcing firms to reduce production and reduce number of workers to maintain profit level. Structural unemployment Caused by the mismatch between the skill demanded and the skill possessed. (Increased by restructuring of the economy and the introduction of new technology) Workers unemployed from pre-restructure (old) companies, do not find the skills they possess not appropriate In the newer Industries.Causing the situation where the company requires labor, but still cannot employed that group of unemployed (Xx long-term unemployment unemployed for a period of 12 months or more. The longer a person is out of work, the harder it becomes for them to get a Job. Long- term unemployment can start out originally as cyclical unemployment. Egg. A downturn causes a person to lose his/her J ob. During the later recovery, the economy may not grow quickly enough it eliminate for all cyclical unemployment.Resulting the person to find him/herself to be unemployed for more than 12 months (changing into long-term unemployment), this long-period of time may cause the person to lose their Job-related skills, so employers will be more reluctant to hire someone who has en out of work for a long time. Seasonal unemployment Caused by the seasonal nature of some Jobs (changes In the labor market which occur regularly each year, Independent of the business cycle) For example: tourist related jobs and jobs associated with holiday seasons such as plump older man working as shopping centre Santa Clauses at Christmas .This unemployment rises during the December-March period of the year when school-leavers are seeking Jobs and enter the labor force (year 12 graduates, or year 10) frictional unemployment Occurs as people change jobs (from one Job to another). What is required to change Jo bs: Time, employment opportunity, attendance of Job Interviews administrative details. There will always be a small level of frictional unemployment Into the labor market, although Improving the efficiency of Job placement services can reduce the level of frictional unemployment.Regional unemployment reduces its demand (for reasons of undergoing large scale structural change and adjustment) for labor causing widespread unemployment. Hard-core unemployed because of personal characteristics, such as: metal or physical disability anti-social behavior drug abuse hidden unemployment Refers to those individuals who are not counted in the official unemployment figures because they have given up actively seeking work or have gone back to school. Rises during a prolonged economic downturn.Slower growth in aggregated demand means that the prospects of finding a Job are very low, and some individuals become discouraged from seeking work. They are not officially employed as they are no longer a ctively seeking work, but they are still considered to be a part of the unemployment problem since they would work if labor market conditions were better. A rise in hidden unemployment will be fleeted in a fall in the labor force participation rate rather than as an increase in the official unemployment rate. Underemployment (technically not unemployed) Referring to the individuals who have part time or casual Sons, but would like to work more hours per week are said to be underemployed. They are a significant problem in the labor market, since they represent under-utilized labor resources. (As the worker are willing to work more hours, but the conditions of the labor market prevent them from doing so) Estimates of Australia's underemployment have risen dramatically in recent decades. A increasing share of Jobs have been creased on a part-time or casual basis. Causes of Unemployment deficiency in aggregated demand (AD=C+I+G+X-M, major cause of cyclical unemployment) cyclical changes in the domestic and international economic activity may lead to changes in the demand for labor. Since the demand for labor is derived from the demand for final output, any decline in aggregated demand may lead to a rise in cyclical unemployment. Structural changes in consumption and production (causes the level of structural unemployment to rise. Ole of wage expectations in pushing up the price of labor to capital (causes a rise in the laundry unemployment or wage induced unemployment) Rapid rises in real wage costs will reduce the demand for labor and provide employers with the incentive to substitute capital for labor. A lack of efficiency in the labor market in matching labor skills with the Jobs available can influence the level of frictional unemployment Rigidities in the labor market like government regulations (egg. Super, taxation) can also reduce the hiring intentions (through higher ‘on costs' of labor) of employers, causing unemployment.High ‘on cost' of lab or and a lack of skills, education and training If workers do not have access to education and training they will be less skilled and in lower demand by employers for the Jobs available How hidden unemployment and underemployment distort the official statistics The hidden employment are when people given up looking fro work or receive income support from a spouse, partner or parent and and not eligible for Job Search Underemployment are people working part-time who want to work more hours or switch to full time employment, the ABS calculated the underemployment rate in 2012-13 as 7. % and the labor utilization rate as 12. 9%, showing separate statistics room the unemployment rate. Which groups in Australia are more likely to experience higher than average rates of unemployment and why. The incidence of unemployment varies between demographic and skill groups in the labor force. Groups accounted fro disproportionably high shares of unemployment: Young and less educated labor force pa rticipants recent immigrants persons whose Jon was in blue collar occupations Highest rates of unemployment – teenagers (15-19) 23. % for males and 29. 6% for females Teenagers experience difficulty in securing their first Jobs because of lack of experience, education, training and skills. Age employment (%) 15-19 52. 8 20-25 11. 8 25-44 4. 9 45-52 (long-term unemployment) (all 2012-13 data) There is great difficulty for older workers to find full-time or part-time work if they have been made redundant or retrenched due to industrial restructuring or reforms to industries such as car manufacturing.Other groups: workers with low levels of education attainment experience higher rates of unemployment than those with higher educational qualifications unemployment races tend to be higher in industries affected by high rates of structural change like manufacturing , building and construction and trades (rates falling as demand rose ruing housing and resource booms in asses as more labor is demanded) Aborigines and Tortes Strait Islanders family status (sole parents, dependent students and non dependent children) The economic and social effects of unemployment Economic effect: opportunity cost of lost output and income (primary economic cost of unemployment) lower real GAP and reduced national income (thus reduced living standards) economical and social hardship for the unemployed and their families and dependents (falling level of consumption with their satisfaction of life) poverty traps because of welfare dependency increasing taxation burden erosion of tax due to unemployment and a rise in cyclical expenditure on social security payments (leading to a rise in budget deficit or fall in budget surplus) less equal distribution of income (unemployed will be reliant on income support from loss of human capital, as the unemployed will not be contributing their skills and experience to the workforce and will need to undergo re-training loss of self esteem and dig nity rising crime rates increased drug and alcohol dependency health problems fro the unemployed higher suicide rates breakdown of family relationships ass of self esteem and human dignity Recent policies the government has used to help combat unemployment Promoting Higher Sustainable Economic growth In order to educe cyclical unemployment, monetary and fiscal policies can be used to offset cyclical downturns in the economy, increasing levels of unemployment that accompany periods of slower economic activity. Fiscal Stimulus and the easing of the monetary policy potentially can stimulate the aggregated demand or spending and increase the output of services in the economy. Higher levels of output will require increased levels of employment, which in urn will lead too lowering of the level of (output, used it-I 2008-09 during the UDF and recession, to support aggregated demand and employment. However for the last few decades, monetary and fiscal policies are relatively ineffective in terms of reducing structural unemployment.Labor market reforms Designed to: make labor markets more flexible encourage more competitive work practices higher levels of labor productivity Giving employers greater incentive to hire additional workers, leading to higher levels of employment. It is a movement towards decentralized wage determination, where rims and employees are able to negotiate wage increases on the basis of improved levels of productivity. Awards Modernization that makes awards simpler instruments that do not impede workplace efficiency and employment growth is another key element of the government's labor market reform Labor market legislations such as the Workplace Relations Act 1996 incorporated measures designed to curb union powers and weaken unfair dismissal laws, directly intervening with the labor market.Funding for Vocational and school education (including National education framework for schools to raise literacy and innumeracy standards) Australian Nation al Training Authority established (to improve skill development of workers through ongoing education, training and development) Labor market assistance to Job seekers: Job Services Australia (contracted national network of private, community and government organizations to assist the unemployed find Jobs) Australian Job search (online Job noticeable, government run) time frame polices 2008-09 Rued government established Education Investment Fund with initial allocation of bob to be spend on higher education, vocational education and training facilities.

Hospitalized Chronic Schizophrenia Patients Health And Social Care Essay

The present survey was designed to measure the consequence of gestalt therapy on self consciousness among patients with schizophrenic disorder. The research design is of import measure in research, as it is closely related to the overall model for carry oning survey. This chapter deals with the description of the research attack, design, puting, population, standards for sample choice, sample and sampling technique, development and description of tool, process for informations aggregation and program for informations analysis.3.1. RESEARCH APPROACHThe research worker has adopted quantitative research attack in this survey to analyse the impact of Gestalt therapy on self consciousness among patients with schizophrenic disorder. This attack is a systematic procedure that involves the measuring of the input, procedure and the end product.3.2. RESEARCH DESIGNThe research design adopted in the present survey was Quasi experimental pre trial and station trial with control group design. Sel f consciousness was assessed among the patients with schizophrenic disorder before and after Gestalt therapy. Gestalt therapy was administered as an intercession to heighten the ego consciousness of the patients with schizophrenic disorder.FIG 2. SCHEMATIC REPRESENTATION OF RESEARCH DESIGNQuantitative ApproachQuasi experimental pre trial and station trial with control group designTarget Population – Patients with schizophrenic disorderAccessible Population – Patients with schizophrenia hospitalized at krishna nursing placeSample size 16Tool: Situational Self consciousness graduated tableExperimental group ( N=8 )Hospitalized chronic Schizophrenia patientsControl group ( N=8 )Hospitalized chronic Schizophrenia patientsReceiving Routine nursing attention and Gestalt therapyReceiving Routine nursing attention merelyAppraisal of ego consciousness after intercessionDatas analysisFindingssReport/ thesis3.3. SettingThe survey was conducted in Krishna Nursing place, Coimbatore . It is a 28 bedded nursing place and de-addiction Centre.3.4. PopulationThe mark population for the present survey was patients with chronic schizophrenic disorder. The accessible population for the present survey was patients with schizophrenia hospitalized at Krishna nursing place.3.5. CRITERIA FOR SAMPLE SELECTIONThe samples were taken based on the undermentioned standards. Inclusion standards: Hospitalized patients with chronic Schizophrenia. Schizophrenic patients under the age group of 20-55. Schizophrenic patients with low ego consciousness Schizophrenic Patients who are willing to take part in the survey. Exclusion standards: Schizophrenia with any other physical or mental unwellness. Schizophrenic patients in acute stage. Schizophrenic patients with negative symptoms.3.6. SamplingPurposive sampling technique was used for sample choice. During the informations aggregation period 16 patients were admitted in Krishna Nursing Home. A sample of 16 patients with schizophrenic disorder were recruited in the survey.3.7. VARIABLES OF THE STUDYDemographic VariablesAge, Gender, Education, Marital position, Occupation, Monthly income, Place of abode, Family History of mental unwellness and Duration of mental unwellnessMugwumpVariableGestalt therapyDependant VariableDegree of Self consciousness3.8. MaterialThe tool consist of 3 subdivisions Section 1 Demographic Variables Section2 Situational ego consciousness graduated table ( Govern & A ; Marsh, 2001 ) Section3 Gestalt Therapy3.8.1. Section 1Demographic Variables: This is a self-administered tool which consist of personal information of the patients like age, gender, instruction, matrimonial position, occupational position, monthly household income, topographic point of abode, type of household, household history of mental unwellness and continuance of mental unwellness.3.8.2. Section 2Situational Self Awareness Scale ( Govern and Marsh 2001 ) : Govern and Marsh was developed in 2001 to quantify degrees of Public and Private Self consciousness. It consists of 9 statements related to overall feelings of Self consciousness. The points were answered on a 5-point likert graduated table denoting merely positive worded statements runing from strongly differ to strongly hold. Components 1, 5, 9 denotes Surrounding factor. Components 2, 6, 8 denotes Private factor. Components 3, 4, 7 denotes Public factor. The Mark ranges from 9-45 in order to construe the degree of ego consciousness. Reliability & A ; Validity: The dependability of the tool is measured utilizing the exploratory and collateral factor analysis and other statistical methods yielded consequences reveals correlation coefficient 0.7 bespeaking first-class stableness. The internal consistence of the three subscales is good ( Cronbach ‘s alpha = 0.82 for public factor, 0.72 for private factor and 0.72 for environing factor ) while the test-retest correlativity is 0.78 for public factor and 0.58 for private factor.A The tool has equal content cogency and concepts cogency. Administration: Initially the research worker maintained good resonance with the patients. The research worker obtained informed consent to affect the patients in the survey. The Situational ego consciousness graduated table was administered to the schizophrenic patients separately. This is a ego describing graduated table in which the participants were asked to click the options in each point as they feel. Scoring This graduated table is standardized, which consists of 5 likert type inquiries that measure the Self consciousness of patients with schizophrenic disorder. The responses of the 9 points are ranged from ( Strongly Disagree = 1, Slightly Disagree = 2, Neutral = 3, somewhat agree = 4 and strongly agree= 5 ) . The maximal mark in the tool is 45. Interpretation & lt ; 22 Low ego consciousness. 22-33 Normal 34-45 High ego consciousness.3.8.3. Section 3GESTALT THERAPYGestalt therapy was developed in 1940 by Frederick and Laura Perls in the fortiess. Gestalt therapy is a humanistic therapy where the research worker makes the patients to follow Gestalt therapy techniques which enhance the ego consciousness of patients with schizophrenic disorder. It tends to reflect a more experiential or subjective attack in bettering the ego consciousness among patients with schizophrenic disorder.Prerequisites OF GESTALT THERAPYThe undermentioned stairss should be taken by the research worker before disposal of Gestalt therapy. Explain the demand for the therapy to the patient and its utility. Explain the process to the patient. Get informed consent. Make a good resonance with the patient. Provide client a composure and quiet environment with good airing. Arrange 2 chairs to execute gestalt therapy techniques.GESTALT THERAPY TECHNIQUES:EMPTY CHAIR TECHNIQUE – The Chair in which the patient sits is a hot place and the chair is present in forepart of the patient is an empty chair. Patient is asked about his or her likes and disfavors towards his /her household members or relations. Patient imagines that the peculiar individual is sitting in that empty chair. Patient is asked to speak to that individual in forepart of the healer. This will better the emotional bonding and conflict declaration among the household members. Therefore, self consciousness is improved when the patient negotiations in such a fanciful manner to other individual. GUIDED FANTASY – Patient will be asked to conceive of a old event or topographic point already exposed in a systematic mode with the aid of the healer and imaginativeness is performed by the patient in a realistic mode. Devising ROUNDS WITH PATIENT- Patient will speak and mix with all Psychiatric patients in the infirmary premises. This attack will give consciousness towards the environment. REHEARSAL EXERCISE – It involves behavioral dry run where the patient function plays a new behavior that they have learned with a individual or people in their environment. This is done to cut down phase fear and anxiousness that may be felt if they feel they are non executing their new behavior right. This encourages spontaneousness and a willingness to larn and execute a new behavior.3.9. HypothesisH01: There is no important difference in the degree of self consciousness among patients with schizophrenic disorder in experimental and control group before gestalt therapy. H11: There is a important difference in the degree of self consciousness among patients with schizophrenic disorder in experimental group before and after gestalt therapy. H02: There is no important difference in the degree of self consciousness among patients with schizophrenic disorder in control group before and after everyday nursing attention. H12: There is a important difference in degree of self consciousness among patients with schizophrenic disorder in experimental group after gestalt therapy and control group after everyday nursing attention. H13: There is a important difference between the before intercession and after intercession mark in environing factor of self consciousness among patients with schizophrenic disorder. H14: There is a important difference between the before intercession and after intercession mark in public factor of self consciousness among patients with schizophrenic disorder. H15: There is a important difference between the before intercession and after intercession mark in private factor of self consciousness among patients with schizophrenic disorder.3.10. PILOT STUDYBefore the chief survey, pilot survey was conducted to look into the feasibleness, practicableness, dependability, and cogency. The survey was conducted in Krishna Nursing Home, Coimbatore. The eligible samples were recruited for pilot survey and the sample size was 5. The degree of ego consciousness was assessed among patients with schizophrenic disorder before intercession. Gestalt therapy was administered to patients with schizophrenic disorder. Gestalt Therapy was given for continuance of 40 proceedingss to five schizophrenic patients for back-to-back 10 yearss. Post trial was conducted the undermentioned twenty-four hours to measure the ego consciousness of patients with schizophrenic disorder after administrating gestalt therapy. Data analysis was done utilizing descriptive and illati ve statistics. Consequences showed that Gestalt therapy enhanced the degree of ego consciousness. Hence, the survey was operable and executable.3.11. MAIN STUDYThe chief survey was conducted for a period of 30 yearss. During the period of informations aggregation, 16 samples were drawn purposively. The research worker developed resonance with the participants and explained the importance and benefits of the intercession. Followed by this, consent was obtained. Initially, all patients with schizophrenic disorder were administered situational ego consciousness graduated table. The degree of ego consciousness was identified as low. Following this, gestalt therapy was administered to the patients with schizophrenic disorder separately for 40 proceedingss for each session with a sum of 4 Sessionss for each patient as one session per hebdomad. After 30 yearss a station trial was conducted to measure the ego consciousness of the patients with schizophrenic disorder.3.12. TECHNIQUES OF DATA ANALYSIS AND INTERPRETATIONAppropriate statistical tool such as descriptive and illative statistics were applied to analyse the information.